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How online business platforms could improve citizen services
In 2020, Yves Vanderbeken graduated from the Executive Master in IT Governance and Assurance (aka MITGA). His research is still a burning topic in our society: how to find and select the right citizen services from the government to help us? And how could online service platforms improve these citizen services? In this blog, he shares some of his most recent findings.
The unfulfilled promise of HR Analytics
The use of data is becoming more and more pervasive in our private lives, yet the incorporation of data in HR takes off on a very slow pace. Only one in five companies in Europe has people analytics projects. Why does it seem to take so much longer for analytics to conquer the work context compared to our private lives?
Why FUD fails and BAD prevails in Digital Security
Many cyber security specialists or security software sales representatives want to convince people to act or buy certain products by frightening them with statements like: “If you don’t do (or buy) this, you will be hacked.” Sadly, this way of communicating is still an often-used approach in Information Security to get the message across or motivate people to “buy” their products or service. We call this the FUD approach. FUD stands for Fear, Uncertainty, and Doubt and was introduced in the late eighties. As of 1991, the expression became fashionable for any form of disinformation used against the competition. FUD is a simple but effective strategy that supplies the audience with negative, fake, or false information to influence their behavior and decisions. FUD is so effective because adverse events have a more significant impact on our brain and associated attitudes than positive ones. In psychology, this is called negative bias. Negative bias can have an effect on behavior as well as your decisions. This is also why the news often spreads negative news because negative news draws greater attention and therefore sells.
Although this might be effective in the short term to get things done, this won’t be a very successful approach in the long term. In this blog I'd like to explain you why.
Jaime Bonache, PhD
Kateryna Podkalenko
Webinar: The impact of COVID-19 on the human capital of our organizations - 4
During this 4th webinar in the series "The Impact of COVID-19 on Human Capital in Our Organizations," we take another look at some of the key topics regarding human capital in your organization (in Dutch).
EMBA Disruptive Sessions - The future of media in a digitized world: the story of DPG Media
The impact of digital transformation in the media sector has been, and still is, disruptive. Christian Van Thillo, former CEO and current executive chairman of DPG Media, will discuss during this session how you can survive and even thrive as a media group in the new and fast evolving landscape.
EMBA Disruptive Sessions - Mission Zero – a disruptive seminar on sustainable transformation
During this 2-day Disruptive session on 'Mission Zero', Prof. Dr. Carla Koen will take you through the latest global insights, theories and tools on sustainability, innovation and disruption.
AMS Comeback Days: Gala Dinner & Party
You are cordially invited to join our comeback celebration exclusively for our Executive and FTM alumni who graduated in 2020 & 2021.