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The unfulfilled promise of HR Analytics
The use of data is becoming more and more pervasive in our private lives, yet the incorporation of data in HR takes off on a very slow pace. Only one in five companies in Europe has people analytics projects. Why does it seem to take so much longer for analytics to conquer the work context compared to our private lives?
Why FUD fails and BAD prevails in Digital Security
Many cyber security specialists or security software sales representatives want to convince people to act or buy certain products by frightening them with statements like: “If you don’t do (or buy) this, you will be hacked.” Sadly, this way of communicating is still an often-used approach in Information Security to get the message across or motivate people to “buy” their products or service. We call this the FUD approach. FUD stands for Fear, Uncertainty, and Doubt and was introduced in the late eighties. As of 1991, the expression became fashionable for any form of disinformation used against the competition. FUD is a simple but effective strategy that supplies the audience with negative, fake, or false information to influence their behavior and decisions. FUD is so effective because adverse events have a more significant impact on our brain and associated attitudes than positive ones. In psychology, this is called negative bias. Negative bias can have an effect on behavior as well as your decisions. This is also why the news often spreads negative news because negative news draws greater attention and therefore sells.
Although this might be effective in the short term to get things done, this won’t be a very successful approach in the long term. In this blog I'd like to explain you why.
Jaime Bonache, PhD
Kateryna Podkalenko
Never trust and always verify - the increasing number of cyber threats & risks
The increased digitization of the world we live and work in, has given rise to an increasing number of cyber threats and IT-risks. Over the past few years, we’ve seen a huge surge in the number, the intensity, and the sophistication of the attacks. But it’s not all doom and gloom. With proper technical solutions such as firewalls, antivirus programs , back-ups and a no-trust attitude, companies can better defend themselves.
Nermain Al-Issa, PhD
Wim Vanhaverbeke, PhD
Disturbing geopolitical conflict impacting AMS community
As a business school with its mission and core values centered around global citizenship, critical reflection and positive impact, we are witnessing with deep sadness the Russian-Ukraine conflict. Our thoughts are with all our students, alumni, colleagues, friends and partners who are impacted by the highly disturbing geopolitical situation.