Sustainable Communication & Reporting

The power of sustainability communication

During this course, you'll explore the cutting-edge of sustainability marketing, learn to navigate the ethical landscape to avoid greenwashing, and delve deep into the complexities of sustainability reporting and accounting, enriched with insights into the EU Taxonomy. You will discover the art of capturing storytelling opportunities that not only elevate your brand but resonate with your audience on a deeper level.

Rooted in a blend of theory and practical real-world case studies, this Master Class aims to enhance your grasp of the nuanced communication and reporting expectations modern organizations face in the realm of ESG (environment, social, governance). Understanding that communication is the cornerstone of any successful sustainability plan or strategy, we emphasize the importance of crafting messages that are not only effective but simple, direct, and precise, ensuring they resonate with stakeholders across various platforms.

Moreover, you'll engage with the critical power dynamics that underpin sustainability communication. Through a mix of practical exercises and theoretical knowledge, you will learn how to present your sustainability ambitions and challenges in a manner that's open, transparent, authentic, and honest.

The language of sustainable success

The Master Class Sustainable Communication & Reporting consists of four sessions:

• Sustainability reporting trends: learn about global trends in sustainability reporting (including the EU Taxonomy and the CSRD–the Corporate Sustainability Reporting Directive) and discover how to build valuable relationships with your stakeholders.
• Sustainability accounting: identify and analyze the main focus points within your sustainability agenda. You will learn the practice of measuring, analyzing and reporting on ESG impact.
• Communicate what matters: the tension between reporting and storybuilding. You will also learn how your report can reach a broader group of stakeholders.
• Storytelling: build a coherent and inspiring brand promise through sustainability, shift from transparent to honest
  and open communication

Discover our Research in Sustainable Transformation

The Chair in Sustainable Transformation supports AMS’ long-standing commitment to prepare future leaders to face global challenges and to be a positive force for change through business. This chair in Sustainable Transformation supports this commitment through research, co-creation and development.