Participants
This master class is designed for those who want to make themselves, their team or company more customer-centric and innovative.
Profiles: business leaders, consultants, brand managers, innovation managers, marketers, sales managers, change managers, product managers, R&D managers, etc.
- Managers who want to enhance their organization’s innovation capability, embed customer-centric design within their transformation efforts and strengthen the link between strategy and project.
- Project coordinators who want to apply a design-driven approach and want to grow in their role as facilitator / project manager.
- Consultants who want to apply this tool-based methodology in innovation projects at external organizations.
TIP: By involving both a strategic and an executive person in your design thinking process, you can create a microclimate within your company. This will help to improve the success rate of your innovation.