Core Curriculum
Module 1: Inspire
Learn to identify problems and explore ways to address them as an entrepreneur.
Leading Sustainable Transformation
The challenges of our world extend beyond the climate crisis, and nowadays, the sustainability goal is a must for every company. What topic are you passionate about? With insights from a small army of guest speakers, you'll learn to use your creativity to take the lead in addressing those challenges. We will show you how to seamlessly turn commitment into action.
Technologies of Tomorrow & Ethics
In the quest for sustainability, technology can play an important role as a driver of innovation. In a collaboration with IMEC ID Lab, you will get an overview of the main technological trends, find answers to the ethical questions they raise, and discover how best to protect your initiatives. Ready to give your ideas a technological boost?
Module 2: Act
Choose the idea you want to zoom in on and develop it into a tangible initiative.
Design Thinking
There are plenty of ideas to become more sustainable out there. But how do you make them come true? It all starts with a meticulous examination and definition of the problem space. Only with a good understanding of the issues can you begin to solve them. The right design-thinking methodologies will support you in this process and guide you to the appropriate solution. For further exploration of these techniques, we will take you on a study trip to Milan.
In the early years of a company's life, entrepreneurs face many choices that can have a significant impact in the long run. So as the leader of a start-up or business innovator, it's crucial to make the right strategic decisions right away. With a deep understanding of the long-term effects of strategy, you will resolutely take a proactive, choice-based approach for the best growth opportunities.
Corporate Innovation & Consultancy
Innovating in a business context brings unique challenges. By exploring that world extensively, you will lead sustainable transformations in your own organization or in different companies as an innovation consultant.
Financial Planning & Raising Capital
This course takes you into the world of finance. After all, you need capital for every sustainability investment, but a solid financial plan is already a big step forward. You will learn to determine your financing gap, identify suitable financing opportunities and attract capital. This will give every sustainability plan a solid foundation.
Module 3: Grow
Develop and refine your solution into a scalable and workable product.
Digital Sales & Marketing
Can you make an impact with a limited marketing budget? Of course! With smart marketing techniques, you can create a strong story, online and offline... Although we like to give some extra attention to the digital world, because marketing channels are nowadays strongly intertwined in omnichannel strategies. Moreover, technology also knows how to improve traditional channels, and digital marketing creates strong growth potential for all kinds of organizations.
Global Scaling
Once you find that your chosen solution is successful, the next question is at your doorstep: How can you use it to create as much impact as possible in the long term? The scaling process is challenging, but with the right foundations, you always know where to start. To further inspire you, we will travel to Berlin, where you will be completely immersed in circular ecosystems of entrepreneurs, to brainstorm ideas and expand your network.
Master Project
As icing on the cake, you will work on an in-company venture building project or found your own start-up. For 8 months, you will systematically put all the theory into practice by translating your business ideas into real business cases. The master project is not only the crowning achievement of your education, but also a well-founded plan - based on market research, a sound financial plan and an ambitious market strategy - with which you can further conquer the world.
Note: This curriculum is subject to change.
