Master Class Innovating with Business Design Thinking
Language
Second start date
Duration
Location
Language
Second start date
Duration
Location
DIY
Do It Yourself
You will mainly get to work through practical workshops and exercises, using various tools and techniques such as observation, co-creation techniques, personas, customer journey maps, etc. We can guarantee that you will gain new insights.
Double
Diamond
This course is based on the Double Diamond process that consists of two major phases with a total of seven steps, in which a wide range of tools and methods are used. It provides a simple overview of what can, by nature, be a sometimes complex and even messy process: the innovation process.
Participant
Profiles
Designed for those who want to make themselves, their team or company more customer-centric and innovative: business leaders, consultants, brand managers, innovation managers, marketers, sales managers, change managers, product managers, R&D managers, etc.
What is Design Thinking?
Design thinking is an innovation method that combines creativity with a structured process. It involves the use of a wide range of powerful tools such as personas and customer journey maps. By embracing this approach, you not only develop new, valuable concepts but also learn how to design circular business models. These models enable you to align sustainability with economic value, thereby creating a lasting impact on both your organization and society.
By discovering new (business) opportunities that truly meet your customer's (or end user's) needs, you set yourself apart from your competitors, conceive successful solutions, and capitalize on innovations. The integration of circular business models and AI-supported tools adds an extra dimension to your innovation process, by not only addressing the current needs of your customers but also contributing to a more sustainable future.
Double Diamond and 7 steps
In this master class, we break down the innovation process, which consists of two major phases, into seven pragmatic steps, using a wide range of tools and methods to develop the right products and services for both your organization and your users.
Diamond 1:
1. Define the scope and focus of the project
2. Qualitative user research
3. Analyzing research results
4. Briefing
Diamond 2:
5. Idea generation
6. Prototyping and testing
7. Implementation
More than a strong mix of Design Thinking, AI and circular business models
- The perfect combination of rigor and relevance: we work hands-on without losing track of the underpinning frameworks.
- Extensive course materials: a wealth of templates, manuals, presentations and inspiration in the form of articles and tool books.
- Thinkers and doers: the ratio of academics to practitioners in the faculty team ensures that we never lose sight of applicability. We stay focused on achieving your market goals at all times.
- ...
"Innovation occurs primarily by revamping the business model"
More than 300 professionals have already followed this master class, including Veerle, Bart, Ann and Dominique. In this video Bart and Veerle share their experiences and teacher Remco Lenstra gives additional explanation. Be sure to also read the story of Ann and Dominique.
Watch the testimonials
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Start the registration procedure
We only accept a limited number of candidates. We advise you to start the noncommittal application process as soon as possible. Registrations will be closed once the maximum capacity has been reached.
