Master Class Business Strategy & Leadership

In this module you learn how to balance tensions and paradoxes within a turbulent environment.

We introduce the right tools and techniques to formulate a breakthrough strategy. Classic frameworks such as environmental scanning are complemented with the Jobs-to-be-Done Theory enabling the search for competitive advantage. Based on seven tests, we offer you some rules of thumb to improve the effectiveness of your strategy.

This strategy cannot be realized without a clear, explicit and widely supported Strategy Execution process. We share proven methods to ensure strategy execution becomes an integral part of your day-to-day operation. We challenge you to achieve an execution premium that expresses the added value and impact of a disciplined strategy process.

You also learn to unlock new sources of value applying Smart business. Recombining digital and non-digital resources, enabling organizational capabilities and a drive to create meaningful value can boost organizational performance and lead to better offerings, lower cost, faster time-to-market and a greater impact on customer and employee experience. We deliberately do not distinguish between digitization and digital transformation. After all, capitalizing on technology to thrive can go all the way from being a driver of marginal efficiency gains to being an enabler of fundamental change.

The ultimate goal of this module is to prepare you for the ‘human’ challenges associated with managing strategic transformation in your organization. This includes: understanding human behavior and motivation in the workplace, creating a sense of mission and purpose, self-leadership, gaining trust and commitment, executive communication and developing talent.

The first step is to create a solid base for your development as a professional and as a leader. Based on generated self-knowledge, you will discover your basic style that represents your strength and potential biases and blind spots at the same time. You will learn how to reach your full potential. Via a 360° feedback exercise, you will receive feedback on a range of management competencies from collaborators, management team members and stakeholders.

Next, to integrate the changes within your organization, your management team members / colleagues will be invited to reflect on their team roles and levels of homogeneity versus heterogeneity. The team will receive feedback on its potential blind spots. They will learn how to build trust and protect themselves from the negative effects of group thinking.

This leadership track is designed for managers / leaders who want to develop their full leadership potential. It will help them to develop the appropriate mindset and skills to deal with one of the greatest challenges in organizations: managing and motivating people to seek self-leadership, team cohesion and organizational efficiency, in both good times and times of crisis. Transforming leadership results in transforming organizations.

At our NeuroTrainingLab^TM (unique in Belgium), we use a methodology for the development of leadership competencies that allows observing leadership behaviors and measuring associated neuro-cognitive activity. Its purpose is to increase EQ, performance and health in professionals by providing additional, task-based neurofeedback. Participants confront emotionally challenging business situations, interacting with one another and a specially trained actor.

You have an entire professional team at your disposal. They are well trained in integrating ‘diagnosis’ and ‘treatment’. This will not only help you to become a better, high performing leader, but your equilibrated mindset will also help you to balance your personal life. Our feedback allows you to test, observe and improve your responses, arguments, behaviors and your biometric / EEG activity.