In a world full of ideas but short on real action, the ability to persuade is more important than ever. Whether you're working within an established organization or trying to launch a new initiative, the way you present your idea often determines whether it stalls or gains momentum.
A clear and practical framework to sharpen your pitch is the 4P’s model, developed by professor of innovation and entrepreneurship Robin De Cock. The full 4P’s framework is discussed in depth in the book Mastering the Pitch, which combines academic research with insights from experienced investors, entrepreneurs, and innovation experts. In this blog, we highlight the essence of the model through three short videos and explore how it can help you craft a strong, well-structured pitch.
